5 Reasons why a Web Design Portfolio can help you win more Customers!

22 Mar 2017 | By Jish

Topics: Web Design Portfolio

If you are a web development or a web design company, or a freelance web designer, looking for more web design projects, a Portfolio of Work you have done in the past is essential. Clients will want to see your capabilities from the samples of the work and form a quick impression.

Your portfolio is the single most important piece of marketing you have. It conveys to potential customers what you can do, how you do it, and the benefits they will reap from your hard work.

If you have some of these completed works, it’s important to organise all in one place. This will give you a good reference point for what they can provide you to work on.

Here are five important things that will help you create a perfect Web design portfolio of clients.

1. Arrange the Portfolio on the Focused Industry

If you are focusing on any particular areas, for example, website designs for small business, then make sure you are highlighting it on your portfolio. Focusing on a specific market niche can be highly beneficial.

If all of your clients are from a common industry, it is easier for you to anticipate their needs even before a meeting. For example, websites designs for schools and Kindergartens.

The Reason

If someone browsing your website is looking for a good e-commerce web design,  may not want to see all of your non-commercial website works, brochures you have designed (unless, of course, you’re known for that and you want to do more of it).

Want to focus on a new area?

If you are trying for a transition to a new area, for example, logo design on T-shirts, then you must isolate any prior graphic design work you’ve done earlier.

In the design industry, seeing is believing, so if you’re able to show the proof of what you have done then, people will take your word for it.

2. Show the Best Work

At first, it might seem like you want to showcase everything you’ve ever done so that you can prove how competent you are in designing. But this will be a great mistake you are making. So select the best of your work and show only less.

When people are looking for a web designing service or designer, they don’t have time to dig through hundreds of portfolios and then subsequently dig through all of your work. Impressions are formed instantly, so a small selection of best quality work should be focused. Your portfolio should be only the best of you. But, still if you have a strong belief that all of your work are of high quality, then displaying it can create a powerful impact on a visitor.

3. Your Portfolio should tell a Story

Every piece of work you choose to display in the website portfolio should narrate a story, either visually or with words.

If you’ve made a website for a local health spa clinic that’s known for quality skin care treatments, the aesthetics and the message should correspond well across. Websites are a communication medium, so clients want to see work that really says something.

Sometimes, you may want to consider turning each portfolio piece into a case study. If your website visitors want to know more, allow them to click through the additional information on each work.

Tell your visitors about the needs of each client, what problems each client tried to overcome, and how the solutions you provided worked for them.

Telling a short story that has a beginning and a conclusion will carry the visitors’ interest throughout. Make sure to stress on how you played the role of a problem-solver.

4. It should be simple and Easy to Navigate

Time is a valuable resource for most business owners. So, they don’t want their time to spend in browsing through your complicated portfolio presentation.

Your portfolio should be given easy navigation to details. Don’t get too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. A visitor must be able to view your work immediately and it should include only the best ones. Give it a simple and elegant presentation that upon clicking on a work, the whole background should be faded to act as a frame for the one clicked.

Also, make sure that you present your website Portfolio well across all web browsers such as Internet Explorer, Chrome and Firefox.  Some versions of the browsers may give your website a broken experience to the users. The simple look can resolve cross-browser issues.

5. Maintain Freshness

A great portfolio needs to be pruned every now and then according to the relevance. Selectively remove pieces of work that are no longer representative of your best work. This can help you win new works and at the same time expand your portfolio collection. If the money or the project isn’t very motivating, you should still make sure you’re injecting quality work.

While the functionality of the website is more important than the quality of the design, here is an additional point to add with. The people will also look for customer reviews and case studies from clients to know whether they are actually happy with the service you have provided. Make it a point to collect testimonials from your clients and display it on your website.

Read Here--: 6 Important Content Strategies for a Successful Website

Also Read--: How to increase returning visitors to your website?


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