6 Important Content Strategies for a Successful Website

28 Oct 2016 | By Jisha

Can you think of a website without content? Most probably not. A website without content is hard to find and difficult to understand.

If you want to attract maximum visitors to your website, it should necessarily have a very good content along with a very good design. Only then you can expect your prospective or ideal customers to buy your products or services through the website.

As early as in 1996 after the internet was established, Bill Gates declared, “Content is King”, foreseeing the vast opportunities the content would hold in future.

He said, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.

The phase of the internet has changed from the early 90’s to a large hub of more than 1 billion websites in the world. The competition is high on search engines to get each website found in the search results of the first page. There are certain factors that should be taken seriously into consideration while you are writing for websites.

Here are the 6 most important things that a Good Content Writer must keep in mind before starting on a website content.

  1. Short attention Span of a Visitor: A visitor or reader who comes to your website will span through your website only for a few seconds. These initial moments are very important. It determines whether they want to spend more time on your website. The content on the website, especially the homepage should be relevant and invite attention for a reader.
  2. Originality in Content: Copying content from other websites is not considered a good practice. It can harm your website’s ranking in search engines, especially Google can penalise you for it.  So having an original content not only improves your site’s ranking but also have a positive impact on your business.
  3. Follow an Inverted Pyramid style for Information: Inverted Pyramid is a style followed by newspapers. They provide the most important information on the first few lines of a news story then followed by the least important. The home page of your website should include the most important details a customer is looking for. This will invite them to look at other pages of your website.
  4. Simple and Precise Content: A web page content should be very simple and self-explaining. We must write in a way that even a 12-year-old child can understand. The reason is nothing but the web visitors don’t have time to think about what is written on their hunt for useful information.
  5. Avoid Content Overcrowding: Most people only scan through your website for important details. The research suggests that only 16% of website visitors read web pages word-by-word. Make sure each and every detail from headlines to image captions and sub-headlines communicate effective or selling messages. While the bullet pointed content can reduce wordiness and make it easy for people to glance through the content.
  6. Use of Familiar words: writing skills, and it should sound fancy, special and keep up the standard. What people look for are the words that A common belief among most people creating content is that a website is a platform to show off their writing skills, and should sound fancy, special and up to the standard. What people look for are the words that sound familiar to them. Use of familiar words such as cheap, affordable etc., will tell them that they are in the right place. Make sure to check in the Google keyword Tool to know the popularity of most important words we use.

It really takes the effort to write a simple, clear and persuasive web copy. The above-mentioned points can help in the next time you write for a website. If you do it clear, it is much easier for your website to stand out and be found on the web.


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