24 Jun 2016 | By Jimmy

Topics: Wen Design

You might have hired an experienced and reliable web developer to create your website and he might have lots of ideas on how to go about developing your site. But you should also have a fair grasp on the basic principles of web design so that your website conforms to industry standards.

A website should follow certain principles to conform to industry standards. You might have selected an experienced and reliable web developer to create your website and he might have lots of ideas on how to go about developing your site. Nonetheless, you should have a fair grasping about the basic principles of web design. Let us familiarise with them one by one and learn the concepts.

Usability Factors

Usability is the foremost functional aspect of a website. A website needs to be intuitively usable to retain visitor engagement. Usability is determined by various factors, and the following are the key attributes of a usable website.

  • Useful – The site should “do” something that the visitor wants.
  • Learnable – The visitor should be able to learn how to use the site.
  • Effective – The site should serve its purpose
  • Efficient – It should function with minimum efforts.
  • Desirable – It should be appealing to users.
  • Memorable – Users should remember the features, next time they visit.
  • Delightful – Browsing the site should be enjoyable.

To start with, your website should be designed around a particular goal that the visitor is looking for. Once the visitor gets to your site, it should not take time for him to figure out how the site works. The visitor should get what he wants from the site, with the minimum of effort. The design and layout should be pleasing to the eye and the elements should be designed in such a way that the user will remember its function the next time he sees it. And at last, the overall experience the visitor gets from your site should be delightful.

Web pages are Rather Scanned Than Read

Users intuitively look for familiar terms and elements when they get to a web page. No matter how carefully you choose your words and present the content, most internet users do not read the whole text content given in websites. They look for specific terms and familiar design elements. So, always try to organise the information in a conventional manner that visitors are accustomed to. Consider placing information wisely along commonly seen elements such as;

  • Buttons
  • Links
  • Combo Boxes
  • Check Boxes
  • Bullet Lists
  • Tables
  • Infographics
  • Multimedia Content
  • Pop-ups

Since users already know what each of these elements represents and what they are usually doing, you can make use of their intuition to drive their attention. In case you cannot do without too much text content, try to present it in smaller, separate paragraphs with adequate whitespace between. Use headings, subheadings and captions to present key points. You can also use distinguishable formatting like bolding, italicising or underlining to highlight keywords.

Internal linking and breadcrumb navigation are also deciding factors in a site’s efficiency. Internal linking refers to interconnecting all your web pages with one another using links. So, when a visitor scans a web page for a certain item, even if it is placed on a different page, a link to that particular item may be present on the page. Breadcrumbs are provided as a secondary navigation option for lots of websites. A breadcrumb trail shows the hierarchy of the current page and makes it easy to go back and forth within the hierarchy.


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