25 Jun 2015 | By Lekha

Topics: Social Media

Social media is more than just a slogan. There are various opportunities and measurable results that are beneficial for companies of all sizes. While Facebook and Twitter can also be considered, it is more than that.

Often people are talking about the tools that take only a little time and strategize on what social media can really do. The tools are great if you know how to use it, but at some point, the tools need to have an intention.

I often hear companies seek the help of implementing social media strategies into their overall marketing plan with a skewed outlook on what social media is and what are the benefits of it. However, if you know what the media is then it is much easier to understand what it can do for your business.

If you have a good product, a detailed business plan, a customer service policies available and willing to invest time, here are some things that social media can do for your business.

The benefits that social media could provide:

  • It gives you the opportunity to start listening to what people says about your business.
  • You can have the one-to-one communication with consumers.
  • It can be used to share ideas about new products.
  • It helps in personalising your brand or the company as such.
  • Provides different channels to produce or distribute exclusive content that is shared to transform the voice of your brand so that it spreads very easily.
  • It can be used to share information and exclusive offers to your worldwide customers.
  • It can be considered as an extension of your PR strategies.
  • Provides platforms for communities to build communities for brand fans around your product and the business.
  • It offers the possibility of the exposure for your business.
  • It can also provide potential opportunities for word-of-mouth publicity for your business and the products.

Although I know this is not the end of all list of benefits, it is a good place to offer thoughts on the benefits of social media. Once you know what you can do, your next action would be building strategies.

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