25 Jan 2016 | By James

Topics: Lead Generation in Business

Company owners are always on the lookout for new ways to market their business. One of the ways you can do this is by generating leads. Leads are a great way to increase your business as most of the time it’s free and it’s not time-consuming. There are different types of leads and upon where the lead is coming from will depend on the impact it makes to your business. So follow these tips to find out what will work best for you and your company.

1. What are leads?

First of all you need to understand the basics. You need to understand what leads are and how they benefit your business. Leads are in a way like hyperlinks. By clicking on a lead it will lead you to your business website or whatever you may have chosen it to lead to.

2. How the leads system work

When generating leads a crucial step is finding and choosing your target market. Find other websites similar to your business and request a lead. However, your lead will not always be accepted by the website.

3. Video marketing

One of the ways you can generate leads is through video marketing. It’s a fact that people view over 100 million videos every day. The first step is creating a social video. The way you do this is by getting your fans and followers to become your customers. Once you have done this you need to transform you social media fans onto your landing page.

4. Expanding

Once you have your videos up and running extend the places you upload them on. Instead of just uploading all your videos onto your site you can use other sites to upload your videos on to, One of the most obvious being YouTube. YouTube is one of the most impactful ways to gain more viewers. You can also keep your social media pages updated by uploading your videos onto you social media pages as well. The more videos you upload in different places the more viewers you will get instantly impacting the growth of your business.

 5. What your video should include

  • When you begin video marketing you might be puzzled as to what needs to be included when making you video. First of all, you need to explain what it is that your company actually does. If you are selling items you need to describe some of the items that you sell.
  • Next, you need to tell your viewers about some of the prices. Double check your figures and make sure that they are correct since you don’t want your customers complaining about the prices when they explore your actual site. Attract your viewers by shouting out discounts and offers.
  • Get the customers interested by saying what new things there are in your company and what exciting things you’re bringing in.
  • You should add links in the video description to lead straight to your website so your customers need not worry about finding your website. You can also link your landing page onto your domain which you will find it very beneficial.

As you can see generating leads can impact your business hugely and one of the best ways to do this is by video marketing. By following these few tips I guarantee you will see differences in growth in your business.

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