Why Chatbot is an essential tool for your website?

14 Jul 2017 | By Jisha

Topics: Chatbots for website


How many times in a day do you check your WhatsApp? An average of nearly 200 minutes in a week or more or lesser? However it may, you can’t skip a day without really peeping into what’s happening with your WhatsApp group or checking if any of your friend said a hi to you.

While, an industry analysis point out that nearly 3.5 billion people actively use instant messaging app compared to many other mobile apps that are rarely used. Among the instant messaging apps, WhatsApp remains popular and most used.

This is one of the reasons why Chatbot is an essential program that needs to be part of your product or Website. Now, let’s check into the details of Chatbots.

Chatbots-What is it?

A chatbot is a conversation robot or a computer program that can responsively interact with people. They are essentially used as a program that forms part of a website or product in dealing with customer support.

How can Chatbots help you?

Chatbots can help us in many ways. For instance, a customer comes to your website. This person may not have enough time to check the whole details of your website to get what he is looking for.

This is when Chatbots can be an advantageous option for your visitor to know what services you provide and how they can get it etc. This chat experience will give your user an experience which is direct just as you may give it in a face-to-face conversation.  

Major benefits of Chatbots

  • It allow you or your users to flawlessly interact with multiple apps from one location. Just as you may interact with a virtual assistant.
  • A chatbot can help a customer find the right way with a quick query if they have landed on the wrong page.
  • If your customer is looking for a specific case study about your service or product, chatbots can help them deliver the right content after asking a few questions.
  • Chatbot is a fantastic tool to frame your keywords based on your customers query.
  • Chatbots can deliver help when your customer needs something 24/7.
  • Chatbot act as channel of building link between you and the customers.

In short, Chatbots can help you save time, money and labour when used to handle easily automated tasks or low-pressure customer-facing situations.

With IOT or Internet of Things projected to include over 50 billion connected devices by 2020, chatbots allow for voice navigation on wearables, smart cars, and other internet-enabled devices.

Despite of these advantages, one major drawback is that there are no new updates or developments to keep chatbots relevant.

What are the major types of Chatbots?

Today more and more businesses think about ways on how to make use of chatbots for their customer support instead of the old ways of email ping-pong.

Chatbots vary in type and complexity. Some can only reply to basic questions or word-for-word requests, while others are programmed to understand variations of the request. Some chatbots can handle productivity tasks and customer service.

Here are a few examples of chatbots.

RocketBot:

This chatbot helps organisations (Small Medium and Large Enterprises) to understand what chatbots are and how they can leverage AI to improve their business.

Pudding:

This chatbot assist in the growth of children by making more fun times with its unique interactive experience and a large number of professional and legal resources.

Hazie:

It is a Job Placement Bot (Robot) that connects you to your dream Job. She is your Digital Assistant that aims to close the gap between you and your next career move.

Walnut:

This chatbot helps you learn useful skills, you could use at work every day. Walnut analyses a large set of data points to discover skills relevant to your role and helps you acquire skills everyday by watching a 2-4 minute video.

Marina:

This chat bot which speaks only Italian assist you in choosing a gift for your wife, girlfriend, or mother.

Similarly, there are more than 1200 chatbots to help you with weather updates, culture, and geography. Make the right choice of chatbots that correctly fit the product or service you offer.

Conclusion

The rise of mobile messengers and extension technology of artificial intelligence has made Chatbots a powerful tool for the brand-to-customer communication that helps in reducing costs and resources. Vendors and retailers need to rethink your communication strategies to strengthen your presence in the channels where your customers wants to be.

 

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