07 Feb 2017 | By Jisha
Topics: SEO for Web Design
People often search for products and services online before making any decidable purchases. If their search query was relevant to your website, it will show up in the search results. Thus your business requires a website that will be ranked on the first/ first few pages of the search results. There are certain things that must be considered while you’re designing a website. You need to consider the audience, the browser, the device, the aesthetics and the search engines.
We all know that web designers can create beautiful, eye-catching websites. But what is good about all these if no one ever visits your website?
If you are a web designer, most probably you’ll be focusing on aesthetics, browser size, User Experience and device restrictions. But you miss SEO in the list. Well, it’s time to add it. Do you know why? The data suggest that 80% of website traffic comes from search engines. If your web design doesn’t go with SEO, it is more likely that your client’s website is going to get little or no traffic.
The reality is that:
Most of your client’s knowledge about Search Engine Optimisation (SEO) can be very limited or never heard. They assume that their website will rank in searches once the design is done. They probably won’t realise that SEO is an additional service. So, it’s up to you to explain the ins and outs of Search Engine Optimisation and how it is going to help their design.
The clients may say that they need a new website to give a boost to their business. But what they want is more leads which cannot be achieved through a website designed with no regard to SEO.
It isn’t difficult or expensive to design a great looking website that meets SEO requirements. But, it is about having the basic understanding of the rules and acknowledging that Search Engines are how customers find the website.
Search Engine Optimisation falls into two main areas, which are:
As a web designer, On-page SEO is what needs to be focused while doing the designing part.
Essentially there are three main client types. How you design and build your site will depend on determining which category your client falls into.
The next time you’re designing a website combine SEO as a part of the process, and not an afterthought. A website with a strong SEO foundation will prove a successful business tool for your client and the happy you.Previous Next