Why SEO is necessary in designing a Website?

07 Feb 2017 | By Jisha

Topics: SEO for Web Design

People often search for products and services online before making any decidable purchases. If their search query was relevant to your website, it will show up in the search results. Thus your business requires a website that will be ranked on the first/ first few pages of the search results. There are certain things that must be considered while you’re designing a website. You need to consider the audience, the browser, the device, the aesthetics and the search engines.

We all know that web designers can create beautiful, eye-catching websites. But what is good about all these if no one ever visits your website?

This is when and where SEO specialists can help their designers understand the role played by SEO in web designs and web development process.

The Connection between SEO and Design

If you are a web designer, most probably you’ll be focusing on aesthetics, browser size, User Experience and device restrictions. But you miss SEO in the list. Well, it’s time to add it. Do you know why? The data suggest that 80% of website traffic comes from search engines. If your web design doesn’t go with SEO, it is more likely that your client’s website is going to get little or no traffic.

The reality is that:

  • SEO specialists have to redesign a large portion of the website to ensure it meets the requirements of search engines.
  • The so-called “user experience” will not happen if the website doesn’t get any traffic.
  • Most search queries online are for unbranded keywords.

Your Client’s Understanding on SEO

Most of your client’s knowledge about Search Engine Optimisation (SEO) can be very limited or never heard. They assume that their website will rank in searches once the design is done. They probably won’t realise that SEO is an additional service. So, it’s up to you to explain the ins and outs of Search Engine Optimisation and how it is going to help their design.

The clients may say that they need a new website to give a boost to their business. But what they want is more leads which cannot be achieved through a website designed with no regard to SEO.

It isn’t difficult or expensive to design a great looking website that meets SEO requirements. But, it is about having the basic understanding of the rules and acknowledging that Search Engines are how customers find the website.

Basic SEO Guidelines for Web Designers

Search Engine Optimisation falls into two main areas, which are:

  • On-page SEO: It includes about 30% of SEO inside the website which consists of web architecture, coding, semantics and the content.
  • Off-page SEO: It takes up about 70% of SEO which includes link building and content marketing.

As a web designer, On-page SEO is what needs to be focused while doing the designing part. 

Knowing your client

Essentially there are three main client types. How you design and build your site will depend on determining which category your client falls into.

  1. A client who wants his website to be ranked in Google, Yahoo and Bing for non-branded keywords. In this case, you need to work with an SEO expert while you concentrate on the aesthetic side.
  2. A client who wants a creative site and want to rank for the brand term. In this case, you’ll have to design a website with some SEO requirements in mind.
  3. A client whose business comes from referrals and offline marketing. Clients who come under this category can be lawyers, doctors etc. They might be interested in generating more business through Google and other search engine rankings. So you’ll have to design a website with SEO requirements in mind.

Combining SEO in Web Design

The next time you’re designing a website combine SEO as a part of the process, and not an afterthought. A website with a strong SEO foundation will prove a successful business tool for your client and the happy you.  

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