05 Jul 2018 | By Jish
Topics: Search engine optimisation
Anyone with a basic understanding of search engine optimization (SEO) knows that keywords play a fundamental part in a website’s SEO. When people use search engines such as Google or Bing—they use words or phrases, and these keywords can form a link between well-optimized sites and the user.
A sound keyword strategy will increase your chances of being featured on the search engine’s results page. Therefore, it is important to know how well your strategy and website are performing using keyword tracking tools.
What is the Need to Track Keywords?
An online presence is essential in marketing your business or product, and monitoring your keyword ranking will help you detect search trends and to recognize what your target market demands. Knowing this will not only help you improve your chances of reaching your target market online, but will also show you which marketing strategies work and which ones need improvement.
Monitoring a large selection of keywords that best describe your business or product will also show you which keywords consistently yield results, so you can implement them in your posts and update pages that aren’t ranking well. By keeping an eye on these, you can start using keywords that are starting to grow in popularity. If done correctly, this can actively boost your search engine optimization and move your site from page two up to page one in search results.
Use of Keyword Tracking Tools
Using a good keyword tracking tool allows you to spend less time trying to find keyword statistics and more time analyzing the results. Finding a keyword tracking tool that works for you is one of the best options. Here, we’ve selected the 10 best keyword tracking tool by its popularity.
DYNO Mapper is a two in one tool for visual sitemap generator and keyword tracking. After creating a sitemap of your website, DYNO Mapper’s keyword tracker will automatically pull any keywords used in the meta of your site. You have the option to track individual keywords phrases by search engine or by location.
It is fully integrated with Google Analytics and information on your internal links, monitor competitors, content inventory and audits, and accessibility testing in one tool. You’ll be able to single out your highest ranking pages, which is crucial information for planning future posts and editing existing content, but especially when you’re planning to redesign your site.
DYNO Mapper will also send you regular notifications on your site’s performance, with sitemap comments, weekly or monthly content monitoring and daily keyword ranking. DYNO Mapper is available monthly or annually—with plans starting at $40 per month for 1,000 keyword phrases and unlimited domains tracked daily, per device, and location.
SEMrush is a favorite keyword tracking tool for many critics. It is a paid tool ($70/month) to access detailed report on the keywords. It is a very easy to use tool. Using the tool’s search bar, you can ask SEMrush to rank a site or page’s Google and Bing results by providing the URL. Once the results are in, you’ll also be able to compare them to how other sites and pages rank by selecting a keyword.
Like DYNO Mapper, SEO Profiler provides so much more than just keyword tracking. Although it doesn’t have as many features, it is incredibly easy to use and integrates Google Analytics, in addition to a few of the other functions.
SEO Profiler will keep constant tabs on your significant competitors and the keywords they’re using to rank well so that you can integrate them in your posts. Knowing your keyword opportunities can give you an advantage over your competition, as you’ll have the chance to spearhead the rising popularity of a keyword.
The Google Keyword Planner allows you to research keywords and trends. While preparing content, you can use Google Keyword Planner to search for the keywords best suited to your business by using words or phrases relating to your site. The results will not only give you a suggestion list of keywords but also tell you how well they rank.
In addition to their current rank, Google Keyword Planner will also give you a report on how well keywords have performed over time by providing data on how often they’re searched.
Although, Google Keyword Planner focuses primarily on planning your site (hence the name), you’ll also be able to check your site’s ranking—and find information on your competitors’ websites as well.
Ahrefs is a keyword ranking tool best used in conjunction with another keyword ranking tool, as it mainly focuses on backlinks. But it is quite competent as a keyword ranking tool as well. You’ll be able to see what external links your competition is using, as well as their top pages and IPs. Ahrefs also provides excellent customer service, including support, so you’ll never find yourself totally at a loss as to how to operate the tool. It has limitation as a free version, therefore opt for the $79 per month package.
Moz is a leading SEO consulting company. Moz Pro does offer a powerful rank tracking tool that allows you to get reports on your site, page, and keywords’ search engine results for Google, Yahoo, and Bing via email, and the tool stores your reports for comparison at your convenience. You’ll be able to see your ranking on a global, national, and local scale (by city and neighbourhood).
The Moz Pro package (which the Moz Rank Tracker falls under) will allow you to compare your results to competitors using the Moz Domain Authority tool. With their SEO tools, you’ll also be able to optimize your search engine results, compare mobile Vs desktop rankings, and find any issues with your site picked up by the software’s crawlers.
There is a 30-day free trial period offered, after which you’ll have the choice of Standard, Medium, Large, or Premium Moz Pro packaged, ranging from $99 to $599 per month.
Of all the keyword rank checking tools listed above, it’s important that you find one which works for you. Using our list as a guideline will make your search quick and easy. It can as well save you time by implementing your improved SEO knowledge to increase your website’s ranking and build on your success.Next