Why does it matter having a secure HTTPS website?

01 Mar 2018 | By Jish

Topics: Web security

You might be an individual or a business owner who has a website. Is your website secure or have you made it secure? If the answer is yes, then, you’ve done the best job. Making your website secure or better say making it HTTPS from HTTP is something most of us neglect thinking that all the websites once made live is secure. You’re gone wrong!

While some of you may be aware that their website is not secure and hold a misconception that it is not so important. Again, you’re wrong. There is also another myth spreading across that having a secure (HTTPS encrypted) website isn’t important for SEO. While all these misconceptions take on a gamble, we need to find out the real reasons behind. Let’s dig deep.

What is HTTPS?

You may have noticed that some URLs start with http:// while others start with https://. The extra “s” is required when you are browsing websites that requires you to enter sensitive information, like when you are paying bills online.

HTTPS or Hyper Text Transfer Protocol Secure is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted. To put it simply, the extra “s” means your connection to that website is encrypted so hackers can’t intercept any of your data. The technology that powers that little “s” is called SSL.

What is SSL?

SSL stands for Secure Sockets Layer. It is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures  that  all  data  passed  between  the  web  server  and  browser remains private.

 Why should you get SSL?

  • In August 2014, Google announced that it had started using HTTPS as a signal in their ranking algorithms. At the same time, this meant that if your website still relied on standard HTTP, your rankings could suffer as a result.
  • Then, in October of 2017, Google released a new version of their popular Chrome browser, version 62, which now indicates that a page is not secure if it contains a form, but does not have SSL-enabled.
  • From an SEO perspective, Google has publicly stated that two websites which are otherwise equal in search results, if one has SSL enabled it may receive a slightly rank boost to outweigh the other.
  • Not to mention, up to 85% of people stated that they will not continue browsing if a site is not secure, according to a recent survey report.

There is a clear SEO benefit to enabling-SSL on your website, and across all your content.

Want to get an SSL for your website?

Visit out our website to find out more about an SSL. Depending on your security needs, you can enable SSL across all of your hosted content – such as website, landing pages, and blog. To find out more, contact our technical support team, or visit our SSL page to get started.